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Imagine you’re a guy who wants to go out and win over that girl you really like. Has it ever seemed like to you that all the “jerks” get all the girls and the nice guys finish last? Do you know why it seems that way? The reason is simple, that’s how it really is! Understand that subconscious persuasions are more powerful than a conscious persuasion. That’s why a good real estate investing FAQ like faq of invvesting article has different answers than people think. Even though they’re not aware of it, the jerks are actually tapping into this power.
In much the same way, you can tap into the awesome power of investing in real estate and keeping your full time job with material like this page. At first glance, many successful real estate investing techniques may not seem to make sense.
Conscious vs Subconscious Persuasion
Have you ever looked at a beer commercial and noticed that they use hot women to sell beer? Chances are that you already “like” attractive women. They simultaneously show you the beer and the attractive women. Their beer becomes desirable as they use the women visuals to transfer your desire to their product. If you’ve ever watched a cooking show, you’ve probably noticed that you get hungry. On a subconscious level, you are persuaded into being hungry even though the conscious persuasion is never presented.
“Drink beer and you’ll get hot women.” You see if they presented that conscious argument to you, you’d probably not take it seriously. Look at the out of shape men drinking their particular brand of beer and you’ll see attractive women are no where to be found. The most powerful statement is that you can’t really analyze the validity of a subconscious argument. They just work. You get hungry from the cooking show and if you go to a bar, you probably drink beer. That’s how it all works in real life.
Winning With Words
So what are the jerks tapping into? Women don’t respond to conscious arguments of being a “nice” guy and the jerks aren’t wasting their time using that. It bypasses their logic and reasoning when you develop a primal subconscious attraction. If you get past a person’s reasoning, then the things that work will probably seem illogical! Conscious reasoning isn’t a factor and so these things are kind of strange.
What Difference Does This Make in Real Estate Investing?
The jerk’s secret power is confidence and assumptive attitude. It works the same way in real estate investing. If you try to deal with sellers by making them “like you”, you’ll end up like the hoards of lonely nice guys in the world. Nice guys reflect through their actions one way or another they are overcompensating for the fact that they don’t already feel good enough for the woman. How are you going to convince a seller or an investor if you don’t feel good enough for the deal already? Being likable implies that you have to work overly hard to be nice to achieve and you’ll put into the other person’s mind on a subconscious level that you don’t now already deserve their respect and attention.
Harness the Subconscious Persuasion
My language wasn’t good enough to close the deals and that’s something I found out through trial and error. I used to ask people “what do you think of the house?” “I need to think about it” seemed to be all that they ever said. I couldn’t get paid that way because my deals never closed. I was consciously trying to persuade people. Do you what I changed it to? “What a great house this is, wouldn’t you agree? Does your furniture all fit in here? Awesome! When do you want to move in?”
There are a few things at work there. Firstly, my nature is that I’m assuming they already want the property. I basically project to their subconscious mind that “obviously this is the property for you” and they acted in accordance with that suggestion. I also have them visualize owning it. My subconscious persuasion is that “picture your furniture in here now because you’re going to want to move in.”.
It works and it’s also probably counter-intuitive. If you want your deals to close more often, there’s a simple 3 step formula you can use.
1. Don’t ask questions. State the situation as you’d like it to be and then ask an assumptive question as the end.
For example
Instead of asking what they think, state assumptively when they should move in and ask “is that fair?”
2. Use the magic words of “is that fair” or “is that alright” at the end of your statements.
3. In the cases that they reject your assumptive close and want to “think about it,” leave your contact information and move on. Rarely do people do any thinking about it after you leave.
These unorthodox techniques will drastically increase your business. The next level of your income is all about mastering these illogical persuasion techniques.
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